Don't let your operational limitations jeopardize your growth?
I am the expert who can help you optimize your digital infrastructure to increase your growth capabilities!
Hi ! I'm Michel Paquin
I'm a senior consultant specialized in business process automation, operational optimization, and digital transformation.
Since 2002, I’ve founded and led five successful companies focused on digital sales, pre-sales, and scalable customer acquisition. Over the past 20+ years, I’ve helped hundreds of entrepreneurs and businesses successfully deploy and scale their online operations.
As an entrepreneur and consultant, I’ve lived the full evolution of internet marketing—delivering value through subscription models, SaaS offerings, digital transformations, and advanced lead generation strategies.
In recent years, I’ve managed complex digital transformation mandates—from strategic advisory to hands-on implementation and operational problem-solving. I’ve optimized critical business processes to improve efficiency, reduce costs, and align operations with evolving customer expectations. My strength lies in converting ambitious business goals into customer-focused, innovative, and operationally viable solutions.
I’ve had the opportunity to work with renowned organizations including BAT, Tiffany & Co., LCBO, Carhartt, Grief, Westcon-Comstor, Premier Tech, Nestlé Health Science, Omron, Simons, Structube, JC Perreault, GHS, and many more.
I’m certified in:
Google Analytics
Fluent Commerce Order Management System (OMS)
Adobe Commerce
Optimizely Commerce
Akeneo Product Information Management (PIM)
Celonis – Process Mining Foundations
AI Certifications:
IBM SkillsBuild – AI Foundations (2024)
Wharton Online – AI for Business (2024)
LinkedIn Learning – AI Essentials for Leaders (2024)
I combine strategic insight with hands-on execution to deliver measurable and sustainable results.
My mission: to help you optimize your digital operations to increase sales, boost registrations, and grow your revenue—efficiently and reliably.
Because while making sales is important, consistently delivering on your promises is what truly elevates your brand.

Feel free to contact me if you need guidance or help with your processes
Michel Paquin was inducted into the eBay Hall Of Fame in October 2020 as "THE DIGITAL TRANSFORMER"
For 2 years Mr. Paquin led the online sales team of our company. His analytical mind, integrity and professionalism were assets that helped us develop procedures, systems and protocols during this period. We recommend his services.
Michel Robidoux, CEO, MDPweb inc.
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These are the Services that I offer

Consultation & Coaching
Guidance and advice
- Individual consultations (telephone interviews, video calls or face-to-face meetings).
- Sound advice based on my experience adapted to the latest technologies and the challenges your business faces.
- Advice on optimizing your business processes.
Digital Infrastructure Optimization
Optimizing your digital systems can allow you to grow without the need for more employees
- Business Process Mapping
- Identification of present and future needs
- Implementation of technological tools

© Copyright 2025, Michel Paquin
Michel Paquin is a senior consultant specializing in the automation and optimization of online sales and business operations.
He partners with clients across Canada and the U.S., delivering high-impact solutions remotely—with 99% of his engagements conducted online.
Michel Paquin was inducted into the eBay Hall of Fame in October 2020 with the title “The Digital Transformer”.