Wholesale Ecommerce Startup ApnaKlub Raises $10 Mn From Tiger Global To Take Its Platform To 20K Partners

Since 2020, ApnaKlub has welcomed more than 5,000 partners on its platform and is planning to expand its reach

The startup raised about $4 Mn in funding from Sequoia India’s Surge, Blume Ventures, Whiteboard Capital and Flourish Ventures in August 2021

With ApnaKlub, a user can digitise his wholesale business as a rural wholesaler or expand his business as a shopkeeper

Bengaluru-based wholesale ecommerce marketplace ApnaKlub has raised $10 Mn in its Series A funding from Tiger Global.

The funding will be used to deepen infrastructure in key states, expand the platform from 5,000 to 20,000 partners and build the credit products, the startup said in a statement.

The startup raised around $4 Mn in funding from Sequoia India’s Surge, Blume Ventures, Whiteboard Capital and Flourish Ventures in August 2021.

Founded in 2020 by Manish Kumar and Shruti, ApnaKlub allows retailers and kirana stores to procure goods at wholesale rates, even when they cannot meet the minimum order stipulated by distributors. Recommended For You:

Kirana stores are often constrained by working capital due to which they are not able to procure goods at optimal rates. The startup provides these stores with a broad range of products from the wholesalers with no minimum order limit.“ApnaKlub helps retailers and traders in Tier 2 and 3 cities of India to leverage their collective demand and geographic presence, into a flourishing retail business, which provides greater consumer choice and delight, by providing access to a wider range of products at comparable margins, as well as better credit and logistics terms than status quo,” said Shruti, cofounder and CEO, ApnaKlub.ApnaKlub allows anyone with a smartphone and an entrepreneurial drive to earn supplemental income by aggregating demand and supplying FMCG goods to retail stores in his local community. The B2B startup takes care of order aggregation, transport, inventory handling and provides […]

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