The 3 Pieces of Tech Every Ecommerce Operator Needs…Yesterday
The bar is high in the land of ecommerce, with more consumers turning to online channels than ever before and bringing with them expectations set by their experiences with tech giants like Amazon and Apple .
To keep up and stand out, retailers must be more than just first-class merchandisers with a great product — they must become tech experts, strategically deploying the latest cutting-edge solutions to constantly evolve all aspects of their ecommerce ecosystems.
But with a seemingly endless supply of new technologies, deciding where to focus and what is worth the investment can be overwhelming, to say the least. A recent ecommerce tech guide published by Retail TouchPoints dove into the latest tech driving the next generation of ecommerce experiences. Here are three that are becoming must-haves for all ecommerce sites: 1. 3D Brand Imagery
2D just doesn’t cut it anymore. For the growing cohort of channel-agnostic consumers now used to shopping from home on their phones (increased exponentially by COVID, of course), a flat lifestyle image of a product isn’t enough to click “buy.” They want to see the product just as they would if they were in a store, without the hassle of going to a store.
3D modeling technologies already have a proven ROI — for example, Shopify reports that merchants on its platform that have added 3D content to their stores see a 94% conversion lift on average.
The best part is that using 3D models can be a relatively low lift, and even save money in some cases. “ If a company designs or manufactures their product, they probably already have a 3D model somewhere that would just need to be reformatted for other uses,” said Ashley Crowder, Co-founder and CEO at 3D SaaS platform VNTANA in an interview with Retail TouchPoints “Once you have […]
Click here to view original web page at www.retailtouchpoints.com
I am a robot. This article is curated from another source (e.g. videos, images, articles, etc.). For the complete article please use the link provided to visit the original source or author. Content from other websites behaves in the exact same way as if the visitor has visited the other website.
Warning: The views and opinions expressed are those of the authors and do not necessarily reflect the official policy or position of MichelPaquin.com.