PYMNTS Intelligence: Mobile Payments’ Critical Role in Unified, Seamless eCommerce
Online and mobile shopping trends have ensconced themselves as the preferred method for many consumers who either have grown accustomed to digital shopping or prefer the hybrid of purchasing online and curbside pickup.
Consumers are spending more time on digital devices — none more than the ubiquitous smartphone. One recent report projects that sales made on smartphones will account for almost half of eCommerce dollars spent this year. The mobile-device shopping trend has even earned its own moniker: mCommerce, a submarket in which smartphones are expected to generate around 85% of sales in 2022.
With control literally in the palm of their hands, consumers are looking for the best shopping experiences they can find and are willing to walk away from all but the most seamless and secure. PYMNTS’ research shows that two-thirds of online retail shoppers look for ease of shopping when picking a digital merchant, and 59% say they would be unlikely to trust a merchant with whom they have had an unsavory experience.
This prerequisite places the onus of customers’ digital shopping experiences squarely on merchants’ shoulders. To attract customers and retain loyalty, retailers must tailor the shopping experience to consumers who choose to visit digitally, and they must make paying directly from mobile devices easy and secure. This month, PYMNTS Intelligence takes a close look at the importance of a unified, seamless eCommerce experience and how mobile payments form a crucial part of that experience.
Merchants’ Missed Mobile Payment Opportunities
Consumers enjoy the convenience of shopping on their mobile devices, with 76% doing so to save time, according to one report . Retailers, however, may not be keeping their end of the bargain, as their mobile shopping apps apparently need some improvement. Up to 90% of mobile shoppers report experiencing problems such as links and pages too small […]
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