Havas picks Peters as ecommerce director

Havas Media Group has appointed Brendon Peters to the role of ecommerce director of Havas Market, the Group’s newly launched full-service ecommerce offering.

” Brendon Peters ‘ appointment is a game changer for Havas Media. He deeply understands the challenges of marketers and is one of the best ecommerce professionals in Australia. Brendon has a wealth of experience, both client and agency side, and a credible, unique point of view around how we can design and deliver a meaningful impact on a business as a proven partner,” said Havas Media Group CEO Virginia Hyland.

“The past 12 months have seen us grow and transform some of Australia’s most loved brands in the ecommerce space. With Brendon joining the team, our clients will immediately reap the benefits of his proven experience as they continue their ecommerce journey.

“He will work closely with clients to collaboratively solve complex business challenges and transform their ecommerce strategies to deliver tangible results, including driving incremental revenue. Another key component of Brendon’s role will involve providing end-to-end strategic recommendations across the entire ecommerce ecosystem.”

Peters joined Havas from Pattern International, where he was a senior consultant.

He was previously head of ecommerce at House of Quirky, ecommerce manager at Noni B, and digital marketing coordinator at both Specialty Fashion Group (the former owner of Katies, Millers, Rivers, and Autograph) and Australian NaturalCare.

“I’m beyond excited to join Havas to elevate the Havas Media ecommerce capability. We’ve been able to draw on my history working in-house for brands, and more recently as an ecommerce consultant, to tackle the unique challenges our clients are facing,” said Peters.

“By putting the customer first, we are creating superior customer experiences across all our clients’ channels – helping them achieve targets, but also helping them understand their business needs to scale.” Please join our community here […]

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