Havas Media appoints Brendon Peters as ecommerce director for Havas Market

Havas Media Group has announced the appointment of leading ecommerce practitioner Brendon Peters as ecommerce director of Havas Market, the Group’s newly launched full-service ecommerce offering.

The key appointment will see Peters help develop Havas Market’s commerce product suite across the Australian offering’s full spectrum of capabilities, including commerce consultancy, customer experience, ecommerce and online marketplace strategy, fulfilment strategies, operations, CRM, and analytics.

Says Virginia Hyland, CEO of Havas Media Group: “Brendon Peters’ appointment is a game changer for Havas Media. He deeply understands the challenges of marketers and is one of the best ecommerce professionals in Australia. Brendon has a wealth of experience, both client and agency side, and a credible, unique point of view around how we can design and deliver a meaningful impact on a business as a proven partner.

“The past 12 months have seen us grow and transform some of Australia’s most loved brands in the ecommerce space. With Brendon joining the team, our clients will immediately reap the benefits of his proven experience as they continue their ecommerce journey.

“He will work closely with clients to collaboratively solve complex business challenges and transform their ecommerce strategies to deliver tangible results, including driving incremental revenue. Another key component of Brendon’s role will involve providing end-to-end strategic recommendations across the entire ecommerce ecosystem.”

Peters brings years of experience in the ecommerce realm to the newly created role, including as ecommerce manager at ASX-listed Noni B Group, head of ecommerce at House of Quirky, a senior consultant at Practicology ANZ and global ecommerce accelerator Pattern International.

Peters says he looks forward to helping clients leverage new, and emerging opportunities as brands rapidly shift their focus to online sales: “I’m beyond excited to join Havas to elevate the Havas Media ecommerce capability. We’ve been able to draw on my history working in-house […]

Click here to view original web page at campaignbrief.com

On y est presque!
À quelle adresse dois-je vous envoyer le Guide?