Content Governance: The Savior of Ecommerce Giants
Quitting online shopping may be tougher than taking a break from our smartphones. Hundreds of millions of people visit ecommerce websites every day, a number that only escalates during major shopping events like Amazon Prime Day or Cyber Monday. According to SimilarWeb, Wayfair’s website receives roughly 100 million visits per month, Walmart receives more than 300 million visits and Amazon — which leads the pack when it comes to web visitors — boasts a staggering 2 billion monthly visitors .
For many consumers, online shopping is a reflex, which is a major boon to retailers of all shapes and sizes. Of course, this tremendous amount of web traffic can create challenges for ecommerce brands to continuously maintain and invigorate their websites with timely, fresh content, while still staying organized internally. All those products, all those pages, all that content quickly tests the ability of any team to manage well.
Enter content governance.
Content governance is a set of guidelines, roles and priorities to ensure professionals across teams (from marketers to merchants to website developers) can work efficiently, effectively and autonomously toward a common set of objectives. Content governance enables an organization to continuously maintain and update content with minimal risk of overlap or mistakes. It empowers brands across the globe to be extremely organized and collaborative, which is essential to maintaining a quality interface and experience for millions of online shoppers every day.
By establishing content governance, ecommerce companies are able to reap a variety of benefits to not only improve business operations and brand reputation, but also drive customer satisfaction across every touch point with a brand. Improving Organization
In the “dark ages” of content, it would frequently take weeks or months to make changes or produce something new, as any type of content governance followed organizational lines. Everything was managed […]
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