Behavioral Analytics Fights eCommerce Fraud and Friction in Real Time

The pandemic has significantly changed consumer behavior and preferences, pushing banks to upgrade their processes to meet these shifting demands.

Schalk Nolte , CEO at authentication firm Entersekt , told PYMNTS in an interview that pre- and post-pandemic, there has been a distinct shift towards consumers transacting online more often, requiring banks to ensure they take care of those who previously did not transact online.

In the retail space, for example, the boom in eCommerce sales has led to a spike in fraud, forcing financial institutions to implement innovative solutions and adopt extra authentication methods to minimize the increasing credit card and debit card fraud threats.

Capitec Bank, one of the largest retail banks in South Africa, has recently partnered with Entersekt in a deal that will involve implementing the firm’s latest solution.

According to Nolte, the solution, which leverages behavioral analytics from Mastercard company NuData Security, boosts the security of eCommerce payments in real time, while creating a differentiated, frictionless eCommerce experience for cardholders.

“Depending on what you do, where you’re coming from, how you hold the device or how you click your mouse, all of which are behavioral, we can determine the best authentication for a specific transaction in real time and ensure that there is a balance between [digital] security and user experience,” Nolte explained, adding that he sees context-aware authentication as the future of authentication.

Despite the buzz around convenience and the need to simplify processes to the bare minimum effort, Nolte said that many customers do prioritize digital safety over convenience, but also find it empowering to play an active role in authenticating their payments.

That empowerment builds trust, he said, and can ultimately translate into a huge increase in transaction volumes as consumers grow to expect and trust authentication experiences. He pointed to that as a key benefit in […]

Click here to view original web page at

On y est presque!
À quelle adresse dois-je vous envoyer le Guide?