Australia’s latest ecommerce trends
Whether its groceries, books, electronics, or subscription services to keep the entertainment flowing, PayPal’s latest eCommerce Index reveals that Aussies are now doing more than half their shopping and bill payments online (52%).
The shift to online was definitely accelerated by COVID with 1-in-6 Australians (17%) saying they started shopping online regularly for the first time during the pandemic. Many businesses responded by upping their online game or actually starting to sell online for the first time.
However, there are always more opportunities to enhance your online offering. So, here’s the top trends in the local eCommerce landscape to help you evolve your online strategy.
Mobile commerce is back
Mobile commerce took a dive in 2020 as Australians focused on their computers rather than their phones and many started working from home due to COVID. But now, mobile commerce has made a surprising comeback. From a 5-year low in 2020, when just over half (56%) of Aussies were shopping or making payments on mobile devices, we’re now seeing 4-in-5 Aussies (82%) buying on mobile.
But shoppers won’t stick around if the mobile experience isn’t up to scratch. One-in-four (23%) have abandoned a mobile purchase or payment because a site wasn’t optimised for mobile. For 38%, it’s the long and confusing checkout that’s the final straw, while 35% abandoned a purchase because their preferred payment method wasn’t available. This means doubling down on mobile optimisation can potentially improve your conversion rates, particularly as Gen Z consumers – many of whom have never known life without a mobile – are gaining purchase power.
True mobile-first customer experiences are so much more than responsive design that will automatically resize for the device type being used by the shopper. If you visit your website on your mobile or tablet and it loads slowly, part of the design […]
Click here to view original web page at retailbiz.com.au
I am a robot. This article is curated from another source (e.g. videos, images, articles, etc.). For the complete article please use the link provided to visit the original source or author. Content from other websites behaves in the exact same way as if the visitor has visited the other website.
Warning: The views and opinions expressed are those of the authors and do not necessarily reflect the official policy or position of MichelPaquin.com.