ShowOff looks to US as ‘targeted ecommerce’ firm wins key contract
The Irish software company plans to grow its workforce by 25 per cent while aiming to be market leader in developing subscription models for enterprise-level businesses Shane Byrne chief executive of ShowOff: ‘We’re experts in integrations around payments, helping develop subscription models, and data cleansing. We put our heads and our hands where other people wouldn’t even put their hands.’ Picture: Bryan ShowOff, an Irish software company specialising in “targeted ecommerce”, expects to grow its workforce by 25 per cent in the next two years as it scales up its US operations.
The business, founded in 2012 by Wicklow school friends Shane Byrne and Philip Kirwan, uses its partnerships with Stripe, Salesforce and MuleSoft to help clients improve their digital operations.
Initially, Byrne and Kirwan set up ShowOff as a general app developer, but they have since added significantly to their product offering. “We started out as a mobile company, but we’ve moved now to the stage where we’re a full digital transformation agency,” Byrne said.
Today, the company develops new payments systems for its clients’ online sales platforms, as well as running data analysis and helping its larger customers develop subscription models.
“We’re experts in integrations around payments, around helping develop subscription models, and around data cleansing,” Byrne said. “We essentially put our heads and our hands where other people wouldn’t even put their hands.”
ShowOff, which is backed by Enterprise Ireland, counts Bentley Motors, Kwik Fit Tyres and National Express among its clients.
In 2021, working with Stripe, the business helped Kwik Fit to quickly develop and unveil a new mobile app as well as a new subscription system which won the product innovation of the year award from the British National Tyre Distributors Association. The product gave Kwik Fit first-mover advantage in the British market, and helped demonstrate ShowOff’s ability to deliver […]
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