NZ Post Report: New Zealand eCommerce Jumped 31% Over 2021 in the First Quarter of 2022
New Zealand Post (NZPost) released a new online shopping report showing that Kiwis spent more than $2.2 billion on physical goods online during the first quarter of 2022.
That is a 31% jump over the first quarter of 2021 (Q1 2021) and a mammoth 86% rise over the first quarter of 2020.
Q1 2020 was the first quarter where New Zealand saw the impact of COVID on shopping numbers with lockdowns driving people online from March 2020 on. Going back to Q1 2019, to get a true pre-COVID comparison, the report indicates online spending numbers are more than double what they were just three years ago. This really captures the seismic shift that online shopping has gone through in such a short period of time, NZ Post’s report said.
The numbers for Q1 2022 represent the second-largest quarter NZPost has tracked since it began tracking online spending. Only the previous quarter (Q4 2021) which includes the busy holiday season was higher, reaching $2.5 billion.
Q4 2021 had the typical sales drivers during this period which include big sales events such as Black Friday, Cyber Monday, Click Frenzy, and the traditional final Christmas rush.
Furthermore, physical retail stores were closed or restricted for a large part of the quarter due to Covid restrictions. As a result, the peak Q4 2021 online spend was up a massive 25% over Q3 2021. Omicron Impact on New Zealand Online Shopping
Online spending in the first quarter of 2022 didn’t have these same drivers and, in fact, was subject to a number of headwinds like the human resource challenges caused by Omicron, a global conflict, further supply shortages and the rapidly rising cost of living.
As a result of Omicron’s rapid spread, online shopping spend levels increased at the start of the quarter. With a largely unboosted population, the fear […]
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