My blog about optimization strategies of service offers on the Internet

Choose the name of your company and its domain name

Obvious will you say to me? Even if it sounds simple, the name of your company is extremely important. Do it incorrectly and it can cost you a lot of money as an entrepreneur. Think about how your business name could be formulated into a domain name for your website. It is crucial ...
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THE QUESTION to ask your customers

Do you have abandonment problems in your sales process? Your visitors do not complete their purchases or your contact form? You surely have an ergonomic problem in your sales process. There are probably pitfalls that seem insurmountable for most of your visitors. In others ...
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Use the emergency and the FOMO

FOMO is the fear of missing out. This is based on the psychological desire of people not to miss something good. And that's probably one of the reasons why using an invitation-only system is so ...
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Do not neglect your page 404

If a person accesses the 404 error page of your site, it may be your fault, the visitor, or his cat who crossed the keyboard while typing a URL. Anyway, you want your 404 page to help them get back to the ...
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