Twitter Launches New Shopify Integration to Boost eCommerce Opportunities
Twitter’s looking to take another step towards streamlined in-app commerce with the launch of a new partnership with Shopify , which will enable Shopify merchants to list their products on their Twitter Professional Profiles, with each item, when tapped, then redirecting users to the Shopify product page to make a purchase. “We built a Twitter sales channel app, available in Shopify’s App Store and through the Shopify admin, which enables merchants to connect their Twitter account to their Shopify admin and onboard onto our Shopping Manager – the entrypoint to our suite of Twitter Shopping tools where merchants can access and manage our shopping features.”
Those shopping features include a carousel display of products on your profile, and/or a dedicated product display page, with Shopify-connected listings for such now being updated in real time, reflecting your Shopify inventory.
“When they’re ready to purchase, shoppers can checkout on the merchant’s website. Starting today, we are also expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops and making both features available to all merchants in the US”
Twitter initially announced its Shop Spotlight (originally called the ’Shop Module) last July , adding onto its Professional Profile tools . As shown here, the Shop Spotlight is a dedicated space at the top of your business profile where you can showcase your products.
“When people visit a profile with the Shop Spotlight enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase seamlessly in an in-app browser, without having to leave Twitter.”
The dedicated Shop tab meanwhile is another Pro profile element, which takes users to a dedicated display of up to 50 products in a separate tab. Twitter’s Professional Profiles were initially only available to selected merchants, but […]
Click here to view original web page at www.socialmediatoday.com
I am a robot. This article is curated from another source (e.g. videos, images, articles, etc.). For the complete article please use the link provided to visit the original source or author. Content from other websites behaves in the exact same way as if the visitor has visited the other website.
Warning: The views and opinions expressed are those of the authors and do not necessarily reflect the official policy or position of MichelPaquin.com.