Stepping Up Your Ecommerce Sustainability Game
Focusing on ecommerce sustainability initiatives can help you set your company up for success by focusing on the planet, while also creating more opportunities to boost sales.
A survey we conducted found that 75% of shoppers want their favorite brands to invest more in sustainability, while six in 10 indicated they purchased from a brand in the last six months because of its sustainability initiatives.
On a broader scale, the Securities and Exchange Commission has proposed rule changes that will require all publicly traded companies to publish standardized emissions and climate risk reports starting next year. Therefore, it behooves you to step up your ecommerce sustainability game or risk being overlooked by increasingly values-conscious consumers. Make a Plan
The first step in ecommerce sustainability is to make a plan to reach net zero carbon emissions, aka carbon neutrality. The foundation of the plan should be a comprehensive evaluation of your carbon footprint.
Competitive research is key to determining where you stand among your competitors. Many ecommerce retailers disclose their carbon emissions, making comparisons fairly simple to conduct. Available tools for making this evaluation include carbon emission reports and carbon calculators.
Once the evaluation is complete, the next step is to set goals for reducing carbon emissions so you can track and manage progress. Such goals may include partnering with companies that have their own sustainability initiatives, identifying ways to reduce environmentally-harmful products ( packaging , etc.) or switching over to electric vehicles. Implement Change
First and foremost, communication is key. Leaders must demonstrate the importance of implementing a sustainability program by constantly and effectively articulating the vision for change and the benefits that will accrue.
Change can be implemented based on best practices. Leaders need to educate themselves on why sustainability is important by taking a holistic view of opportunities and risks. This is […]
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