Shinsegae Duty Free launches cross-border ecommerce platform
Shinsegae Duty Free has launched a cross-border ecommerce platform specializing in the overseas direct purchase of Korean duty-free to boost global sales of K-brand products.
This follows the Korean government’s decision to allow online sales of duty-free products to foreign customers from the beginning of July.
The Shinsegae Duty Free e-commerce platform presents 3,000 Korean brands’ products such as K-beauty, fashion, and health functional foods, which are popular among Chinese customers.
The K-beauty category will provide more than 2,000 products from around 100 brands, including Sulhwasoo, Whoo , Vidivici , and V&A Beauty . About 40 famous Korean fashion brands will also present more than 1,300 products, including Youkshimwon, OiOi , and Stretch Angels .
Cainiao Network is in charge of Chinese delivery, and EMS for other overseas delivery outside of China.
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