ONDC is inevitable, to democratise ecommerce: CBO Joshi
Shireesh Joshi. Credit: Special arrangement Open Network for Digital Commerce’s (ONDC) Chief Business Officer, Shireesh Joshi, says that the protocol is inevitable and rewards will go to those who start early. Speaking to DH’s Reshab Shaw on the sidelines of Bizom’s CPG Leadership Meet in Bengaluru, Joshi said ONDC will democratise the fast-growing ecommerce sector and help small retailers which currently account for a mere 4-6% of the entire retail space.
ONDC was launched as a pilot project on April 29 and is being touted as a government-backed scheme to take on online ecommerce giants such as Amazon and Flipkart. In total, seven companies have adopted protocols and built their own ONDC compatible apps: one buyer-side app, five seller-side apps and one logistics service provider app.
Check out DH’s latest videos Joshi also added that the ONDC protocol will add interoperability which was missing hitherto and bring the remaining 95% of the population, which doesn’t use ecommerce, into its digital the fold. Edited excerpts.
First of all, take us through the look and feel of the protocol
What’s the look and feel of a telecom spectrum? You don’t see it but you know that people are connected because there are telecom operators who are connecting to callers or to message receivers. The key takeaway is, to buy anything you have to go inside a platform as of now. But once you’re on ONDC, it doesn’t matter where or the seller is connected, you can still have a buying-selling interaction.
Why would someone choose ONDC instead of the other popular apps, say Amazon or Flipkart? How will you build the trust?
First of all, we have to stop thinking about just two or three existing players. India is a huge country, we are more than one billion people. And today, less than 10% […]
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