Why robust API security is crucial in eCommerce
In today’s modern eCommerce world, consumers have more digital-first and convenient ways of shopping than ever before. Among the critical technologies that have made this possible are Application Programming Interfaces (APIs) which give retailers the ability to transform their systems and processes in quick and efficient ways. Retailers need to reach as many users as possible and to facilitate this they need a well-constructed interface between the eCommerce site and the consumer.
Amazon arguably kicked off the API explosion with Jeff Bezos’ instructions in 2002: “All teams should expose their data and functionality through service interfaces and communicate with each other through these interfaces which should be designed from the ground up to be externalisable.”
APIs enable retailers to be more accessible
Fast forward to the present day and APIs are enabling retailers to be more accessible to their customers with services, such as buy online, pick-up in-store (BOPIS), curb-side pickup, fulfillment of orders through delivery partners, and personalized online shopping recommendations. These capabilities have been especially important for consumers over the last couple of years, as the world changed at a rapid pace, fueled by the pandemic.
APIs not only play a pivotal role in helping retailers personalize digital experiences and streamline their operations, they also create a seamless engagement for customers which is essential as today’s consumers demand an exceptional customer experience. Additionally, retailers leverage APIs to experiment and connect teams for faster collaboration, helping them to use data for revolutionary experiences that increase customer engagement. Behind the scenes, APIs interconnect between the store and consumer data, business intelligence, and application security to bring innovative experiences to life.
APIs are the top attack vector in 2022
However, owing to their prolific use, APIs are also attractive to bad actors with Gartner stating that in 2022 API attacks […]
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