Polygon partners with NFTically to launch ecommerce metaverse
Image Credit: Getty Images Polygon, the Ethereum scaling solution helping to onboard users to Web3 , yesterday announced a partnership with NFTically to launch COMEARTH, which it claims is the world’s first ecommerce metaverse. COMEARTH aims to become what the company hopes will be the “Amazon.com of Web3” by empowering businesses to build immersive storefronts in the metaverse.
For many shoppers and consumers, Web3 and the metaverse are vaguely futuristic concepts that are now just catching their attention. While there’s so much buzz on transitioning to Web3 , which David Kim of WAX studios describes as “a new digital frontier powered by blockchain and accessible via decentralized applications (dapps),” we are barely scratching the surface. Although Kim noted that Web3 offers verifiable digital ownership and access to new financial instruments, that’s not all there is to Web3.
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No compatible source was found for this media. Web3’s use cases also stretch into ecommerce, retail and digital marketing. Enterprise leaders understand the need for a personalized experience. It can be the difference between a customer who goes all the way to make a purchase and the one that drops out during the journey. Personalized experience in Web2 can be a struggle, with Gartner noting in a report that 63% of digital marketing leaders struggle to offer personalized experiences. This is a problem that Web3 helps to solve, and several companies are racing to own the newly minted space.
Marketing leaders can leverage Web3 to better understand consumer demand and preferences, as it provides relevant customer data, helping digital marketers to improve their targeting and offer more personalized services. This is NFTically ’s way of getting into the enterprise space.
Founded by Toshendra Sharma, who is also CEO, NFTically is a white label no-code NFT venture that allows content creators to launch […]
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