When I talk about selling a CURE, it’s figurative
The person that has a problem is searching for a solution to his problem
It’s like when you have that terrible headache. When you go to the drugstore you’re not looking for ibuprofen you’re looking for a headache killer.
So if someone bright decided to package his ibuprofen has a headache killer. Would you buy that headache killer?
That’s What I Call selling a cure. You’re going to sell more easily just by changing the name of your packages. Even more, you can raise the price of your packages, it’s going to give them more credibility.