Much ado about marketplaces: are they the future of ecommerce?

The rapid growth of the online marketplace model is showing no sign of slowing down, with eBay and Amazon leading the way as shoppers continue to look for reliable, affordable ways to shop. // The rapid growth of the online marketplace model is showing no sign of slowing down, with eBay and Amazon leading the way as shoppers continue to look for reliable, affordable ways to shop.

// The last six months have seen a number of major retailers – including Superdrug, B&Q and Debenhams – all launching their own curated digital marketplaces. So why the sudden interest?

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