Experts Share 5 eCommerce Brand-Building Business Strategies for More Sales in 2022 [DesignRush QuickSights]

There are 9.1 million online retailers globally. DesignRush reached out to industry experts to discover the key eCommerce brand-building strategies businesses should use for more sales in 2022.

There are 9.1 million online retailers in the world With as many as 9.1 million online retailers in the world, as per etailinsights’ data, eCommerce is an increasingly crowded sector. The most sure proof way to stand out in this competitive landscape is to turn a business into a strong brand that drives trust and improves customer loyalty.

DesignRush , a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights – or “QuickSights” – on the key eCommerce brand-building strategies businesses should leverage for more sales in 2022.

1) GIVE AWAY A USEFUL, BRANDED ITEM TO CONSUMERS

HypeLife Brands Founder and CEO Curt Cuscino claims that an effective strategy businesses should leverage to build brand awareness is to give away some useful branded items to consumers.

“To help grow brand awareness for your brand in a tangible, meaningful way, one eCommerce strategy I recommend is giving away a *useful*, branded item,” said Cuscino. “Think about a free t-shirt to anyone who’s willing to provide 5 friends’ email addresses. People love free apparel (especially if your branding is on point). The personalized email invites can then be sent through marketing automation, and can be a great way to get your brand on the streets, while lower[ing] your customer acquisition cost.”

2) SET UP A FACEBOOK PIXEL ON YOUR WEBSITE

In the opinion of Seth Geoffrion, founder and managing director at Vrrb, retailers that sell online should leverage the FB pixel on their website to optimize advertisements and track conversions.“Don’t let Facebook’s algorithm do All the work for you,” said Geoffrion. “Get in there and take control! Setup the FB pixel on your website […]

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