Supply Chain New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time
Christian Yonkers
Published 45 minutes ago. About a 5 minute read.
Image: Neuterra
Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the climate crisis.
No one would buy a product with a label reading “Made with Forced Labor” or “Waste from This Product Contaminates Town’s Main Water Source.” And yet, many products purchased today have egregious human and environmental costs hidden along their supply chains. A new, ethical e-commerce platform is on a mission to bring transparency to consumer goods products.
Neuterra decodes the societal and environmental impacts of global supply chains and shares those insights with consumers. The platform enables consumers to make data-driven purchasing decisions and helps brands gain valuable consumer insights on sustainability trends, all with the goal of revealing the true cost of consumption and making transparency the norm.
The company scrutinizes its vetted brands’ supply chains through a proprietary life cycle analysis (LCA), which assesses social and environmental impacts across five key production pillars:
1. Material extraction
At SB’22 San Diego, join us to Recenter & Accelerate: Find a unique mix of inspiration, thought leadership, unparalleled community and connections. 2. Manufacturing 3. Packaging and transportation 4. Consumer use 5. End of life Neuterra integrates the tried-and-true aspects of e-commerce with a new paradigm of ethical consumption. It will feature curated brands with high supply chain visibility. Easily digestible infographics illustrate the true cost of consumption, and artificial intelligence empowers consumers to shop their personalized values (working conditions, BIPOC representation, gender equality, etc). When viewing an item, the product’s supply chain story will be displayed to give shoppers a full view of who created it and […]
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